The Farmhouse Table

The team at Sacrewell Farm partnered with a new catering company to elevate their café experience—serving up fresh, locally sourced artisan food that deserved a brand identity just as thoughtfully crafted. With this shift, the café was renamed The Farmhouse Table and was ready to step into a new spotlight.

No longer just a pit stop during a farm visit, they wanted The Farmhouse Table to be known as a destination in its own right—a place for wholesome, memorable meals with a deep connection to the land. They envisioned a warm, inviting brand that reflected their rich heritage, complemented the existing Sacrewell brand, and got people talking (and returning).

We began by defining what made this space so unique—its roots in community, craft, and hospitality. From there, I created a brand identity that feels timeless yet distinctive. The logotype combines a refined serif with a customised script element—bringing together tradition and warmth with a creative, hand-crafted flair. The serif reflects the heritage of the farm, with bespoke details in characters like the R, M, O, and T that nod to the café’s artisanal offerings. The handwritten script adds a personal touch, echoing the friendly, familiar feel of the café experience.

To bring everything together, I created a submark that weaves the F and T from Farmhouse Table into a classic oval emblem—a nod to traditional signage, made modern with custom typography. It’s bold, recognisable, and designed to shine across packaging touchpoints, from takeaway coffee cups to napkins.

The colour palette pulls directly from the landscape: muted greens and rustic reds found around the farm, complemented by stone-inspired neutrals and a golden yellow from their seasonal dishes. The result is a brand that looks as good as the food tastes—rooted in story, built for connection, and ready to make a lasting impression.