Genevieve Vaughn

Genevieve Vaughn is the heart behind a boutique floral studio offering bespoke bouquets, wedding florals, and artisanal flower subscriptions. Her vision was clear from the start: to be recognised as the go-to florist for artistic, deeply personal arrangements—florals that feel like poetry. Alongside this, she wanted to build an online presence that nurtures connection, drives engagement, and brings people together through intimate, hands-on floral workshops.

Genevieve’s brand needed to reflect her unique approach—one rooted in elegance, romance, and artistry. She dreamed of something timeless, with a soft modern edge, and together, we brought that to life through thoughtful design.

The logotype features a gorgeous serif typeface with gentle curves and subtle customisations—most notably, the ‘G’ with a leaf-inspired flourish, which captures the organic beauty at the core of her brand. This small detail is echoed throughout her visual identity, with the mirrored leaves forming a dainty heart motif that quietly reinforces her brand’s emotional essence.

Colour and typography take centre stage here—a palette of dusky plums and organic greens creates a rich, romantic feel, while delicate type choices bring a sense of lightness and intention. A simple fern illustration adds a botanical layer to the identity, used across packaging and print to deepen the brand’s natural, artisanal feel.

To add a sense of timelessness and credibility, the studio’s founding year was integrated into the logo—a quiet but powerful touch to show legacy in the making.

Genevieve believes every floral arrangement should be as heartfelt and one-of-a-kind as the moment it’s made for—and now her brand mirrors that same feeling: soulful, thoughtful, and beautifully crafted.