Meet your brand & typography designer
Hi, I’m Sara—I’m the one at the end of every email, in the kitchen making the coffee, and pouring over typography, designing your business’s new identity
I didn’t start my business with the goal of hitting astronomical income months or scaling into one of those young and trendy lounge-like offices.
I started it to bring beautiful, functional brands to life—the kind that make running your business feel a whole lot easier.
It’s always been my dream job, and I’m so grateful I get to share it with you.
I know how important a brand is
It can make or break your business
But more than that, I know how essential it is for a small business to have a designer they can trust—someone who truly gets them
that's who I am
Your back pocket designer here to create the connection between your story and your business with a brand you’re proud to show up with
Because you deserve better than to be a forgotten tab on the project management tool of a big agency
I’ve been that well-intentioned designer lost in the shadow of a hustle-harder CEO.
And I’ve watched countless founders get the equivalent of a copy and paste branding experience with no regard to the soul behind their business.
Type & Thread offers an alternative to this, giving you the personalised branding and design experiences you need to truly believe in your value and go forward to create the impact you’re meant to have.
Specialising in typography& timeless brand identity
Playing with fonts has forever been my favourite pastime. I’ll spend hours experimenting, seeing how your message changes as the type is altered.
This might not be your idea of fun, but that’s why I’m here.
I’m meticulous about design choices (the kind of discernment you’ll never get with AI!) and obsessed with differentiation (no duplicate Canva design here!)
Every choice I make is intentional and considered, chosen to speak to the heart of your ideal client and inspire them to engage with your brand.
This approach means every Type & Thread design reflects the uniqueness of its owner—it’s a foundation built to nurture and grow your business.
My formal design education means there’s less room for error
Having a design degree isn’t essential to making something pretty. But if you want your brand design to go deeper than that—to speak the language of your ideal client and establish your place in the industry—a formal design education promises you this.
It also guarantees a streamlined and successful post-publish experience. My technical knowledge of print production and letterforms means there’s less space for (expensive) errors.
Your assets are publish-ready, so there’s no delay in smiling widely and shouting loudly about your business’s next era.
a personal note from me to you
a personal note from me to you
I've faced some difficult times in my life
Having a little boy who was born very unwell and a mum battling cancer at the same time highlighted just how precious every day we have is.
It transformed my outlook, and led me to appreciate the little things—rich sunsets, hot coffees on cosy days, and the people you surround yourself with.
While design has always been a thread of my identity, these experiences showed me how my purpose extends beyond what’s on the page. It’s about the relationships behind the screen.
My mission isn’t just to create impactful brand assets—it’s to make you feel seen, heard, and affirmed throughout the process. Because you deserve a brand that tells others how great you are, and makes you believe it too.
Life’s too short not to,
Sara x
On the weekends you'll find me
Wandering down quiet country lanes with my husband & two little ones
In the summer holidays, I’ll be
Exploring a new European city with a sweet treat in hand
I’m constantly finding inspiration in
The colours, textures, and uniqueness of nature
If we meet up, we’ll
Grab a coffee and chat about life and business. Maybe take those coffees to go and have a stroll along the field?
Sara is great to work with and I would highly recommend her
“Sara was quick to understand our needs and has been endlessly patient. She understood how important it was for us to feel happy that the new logo had the feel we wanted. We have received many compliments about the branding that she has created for us and have great brand recognition. Sara is great to work with and I would highly recommend her”
- ANNA
