A little introduction to me,
my story and my values

Find out more!
Freelance graphic designer, Sara Oliver, is sat on a grey sofa, working on her Macbook. She is wearing a black top and jeans.

A brief introduction . . .

Hey! I’m Sara Oliver (which, if you’re wondering, is Sarah without the H) and I’m a freelance graphic designer, living and working in South Lincolnshire, UK.

I graduated from the University of Lincoln with a degree in Graphic Design before working as an in-house designer for a national property firm and then as a Senior Designer at a local design agency.

In 2013, I took the leap to become self-employed and haven’t looked back since. I am the founder of Type & Thread – I’m the designer, the illustrator, the accountant, the admin manager, the coffee maker… the list goes on. I am the person at the end of any phone call or email, and working with me guarantees a personal touch to every project. I absolutely LOVE what I do – I’m all about building lasting relationships and am super proud to have several loyal clients who have been with me from the beginning.

I love a list – I’m a planner and a perfectionist, an introvert and an overthinker. I’m a mum of two – my babies are my best creation to date and I work around them. I love to travel. Chasing sunsets is my favourite hobby, sunflowers are my favourite flower and I adore new stationery. Oh, and I love cake.

Work with me!

So, why Type & Thread? I have always adored typography – when I was 10, my grandad taught me traditional calligraphy, and throughout my teenage years, I’d spend hours upon hours hand lettering, experimenting with different letterforms and playing around with type. At uni, I won an International Typographic Award and quickly became fascinated by glyphs, kerning and serifs; so type and typography is a huge focus in my designs today.
Alongside being a typography geek, I’m a stickler for detail in design, and the thread that seamlessly holds it all together – a strong brand identity. Branding is not just about logos and visual elements; it’s about creating a cohesive and compelling narrative that threads through every single piece of marketing collateral. I am passionate about weaving your ideas together, to craft strong brand images that are not only visually appealing but also strategically aligned to your business goals – a brand that will connect with your customers, build loyalty and trust, and will ultimately set you apart from the competition.

My core values

Diligent

As a perfectionist, I diligently plan and execute my creations with a to-do list never far from my side. I’m accustomed to working on a variety of projects at any one time, and can quickly turn my hand to adapt to different design styles and brand requirements without losing focus. I’m incredibly passionate about ensuring all branding elements are consistent and fully understand the impact consistency will have on a brand’s success. I have a keen eye for detail and I am meticulous in absolutely everything I do.

Dependable

I pride myself in being trustworthy and reliable. I do not restrict myself to typical office hours and, if necessary, will aim to accommodate urgent requests, adjusting my schedules as appropriate. As my long-standing clients will vouch, I am committed to going the extra mile to ensure a project is completed on time to an exceptionally high standard, and I have an unwavering dedication to meeting their design needs. I’m all about creating long-term relationships and love that my clients can rely on me for all of their creative requirements.

Passionate

I have worked super hard over the past 15 years to hone my skills and experience to feel confident in creating visual identities that effectively communicate a brand’s values, mission and personality. I strive to bring a fresh perspective and innovative ideas to any design project and am so proud of everything I’ve achieved to date. I absolutely love to help my clients achieve their goals and genuinely adore the work that I do.